7.21

yo yo yāḿ yāḿ tanuḿ bhaktaḥ
śraddhayārcitum icchati
tasya tasyācalāḿ śraddhāḿ
tām eva vidadhāmy aham

Translation

I am in everyone’s heart as the Supersoul. As soon as one desires to worship some demigod, I make his faith steady so that he can devote himself to that particular deity.

7.22

sa tayā śraddhayā yuktas
tasyārādhanam īhate
labhate ca tataḥ kāmān
mayaiva vihitān hi tān

Translation

Endowed with such a faith, he endeavors to worship a particular demigod and obtains his desires. But in actuality these benefits are bestowed by Me alone.

7.23

antavat tu phalaḿ teṣāḿ
tad bhavaty alpa-medhasām
devān deva-yajo yānti
mad-bhaktā yānti mām api

Translation

Men of small intelligence worship the demigods, and their fruits are limited and temporary.Those who worship the demigods go to the planets of the demigods, but My devotees ultimately reach My supreme planet.

7.24

avyaktaḿ vyaktim āpannaḿ
manyante mām abuddhayaḥ
paraḿ bhāvam ajānanto
mamāvyayam anuttamam

Translation

Unintelligent men, who do not know Me perfectly, think that I, the Supreme Personality of Godhead, Krishna, was impersonal before and have now assumed this personality. Due to their small knowledge, they do not know My higher nature, which is imperishable and supreme.

7.25

nāhaḿ prakāśaḥ sarvasya
yoga-māyā-samāvṛtaḥ
mūḍho ’yaḿ nābhijānāti
loko mām ajam avyayam

Translation

I am never manifest to the foolish and unintelligent. For them I am covered by My internal potency, and therefore they do not know that I am unborn and infallible.

7.26

vedāhaḿ samatītāni
vartamānāni cārjuna
bhaviṣyāṇi ca bhūtāni
māḿ tu veda na kaścana

Translation

O Arjuna, as the Supreme Personality of Godhead, I know everything that has happened in the past, all that is happening in the present, and all things that are yet to come. I also know all living entities; but Me no one knows.

7.27

icchā-dveṣa-samutthena
dvandva-mohena bhārata
sarva-bhūtāni sammohaḿ
sarge yānti paran-tapa

Translation

O scion of Bharata, O conqueror of the foe, all living entities are born into delusion, bewildered by dualities arisen from desire and hate.

7.28

yeṣāḿ tv anta-gataḿ pāpaḿ
janānāḿ puṇya-karmaṇām
te dvandva-moha-nirmuktā
bhajante māḿ dṛḍha-vratāḥ

Translation

Persons who have acted piously in previous lives and in this life and whose sinful actions are completely eradicated are freed from the dualities of delusion, and they engage themselves in My service with determination.

7.29

jarā-maraṇa-mokṣāya
mām āśritya yatanti ye
te brahma tad viduḥ kṛtsnam
adhyātmaḿ karma cākhilam

Translation

Intelligent persons who are endeavoring for liberation from old age and death take refuge in Me in devotional service. They are actually Brahman because they entirely know everything about transcendental activities.

7.30

sādhibhūtādhidaivaḿ māḿ
sādhiyajñaḿ ca ye viduḥ
prayāṇa-kāle ’pi ca māḿ
te vidur yukta-cetasaḥ

Translation

Those in full consciousness of Me, who know Me, the Supreme Lord, to be the governing principle of the material manifestation, of the demigods, and of all methods of sacrifice, can understand and know Me, the Supreme Personality of Godhead, even at the time of death.